Opportunity Threat Matrix - SWOT analysis

  Opportunity Threat Matrix - SWOT analysis


Opportunity Matrix:


Success Probability | Attractiveness

High                        | High

|

|

Low                         | Low



High Success Probability, High Attractiveness:

Strategy: Pursue aggressively. Invest heavily in resources to maximize the chance of success. 


High Success Probability, Low Attractiveness:

Strategy: Consider cautiously. Invest only what is necessary to ensure success.


Low Success Probability, High Attractiveness:

Strategy: Proceed with caution. Invest only what is necessary to maximize the chance of success while minimizing risk.


Low Success Probability, Low Attractiveness:

Strategy: Avoid. Invest resources elsewhere.


Threat Matrix:


Threat Probability | Seriousness

High                       | High

|

|

Low                         | Low



High Threat Probability, High Seriousness:

Strategy: Monitor closely. Develop contingency plans and take active steps to mitigate the threat.


High Threat Probability, Low Seriousness:

Strategy: Monitor cautiously. Take precautionary steps to mitigate the threat.


Low Threat Probability, High Seriousness:

Strategy: Prepare for the worst. Prepare contingency plans and have a response plan in place in case the threat materializes.


Low Threat Probability, Low Seriousness:

Strategy: Monitor periodically. Take precautionary steps to mitigate the threat if necessary.

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