segments of market

  name the four segments of market

1. Geographic segmentation: segmenting a market by location, such as city, state, region, or country. 2. Demographic segmentation: segmenting a market based on demographic variables such as age, gender, income, education, and occupation. 3. Psychographic segmentation: segmenting a market based on lifestyle, interests, attitudes, values, and opinions. 4. Behavioral segmentation: segmenting a market based on customer behavior, such as purchase frequency, types of products purchased, brand loyalty, and usage rate. name the demografic segments of a market 1. Age: segmenting a market based on age group. 2. Gender: segmenting a market based on gender. 3. Income: segmenting a market based on income level. 4. Education: segmenting a market based on educational attainment. 5. Occupation: segmenting a market based on occupation or job title. 6. Marital Status: segmenting a market based on marital status. 7. Ethnicity: segmenting a market based on ethnicity or race. 8. Religion: segmenting a market based on religious beliefs. geographic segmentation of market 1. Region: segmenting a market by region, such as North America, Europe, Asia, or Africa. 2. Country: segmenting a market by country. 3. City: segmenting a market by city or metropolitan area. 4. Density: segmenting a market by population density, such as rural, suburban, or urban areas. 5. Climate: segmenting a market by climate, such as temperate, tropical, or arid. psychographic segmentation of market 1. Lifestyle: segmenting a market based on lifestyle and activities. 2. Interests: segmenting a market based on interests and hobbies. 3. Attitudes: segmenting a market based on attitudes and opinions. 4. Values: segmenting a market based on personal values and beliefs. behavioural segmentation of market 1. Purchase Frequency: segmenting a market based on how often customers purchase a product or service. 2. Brand Loyalty: segmenting a market based on customer loyalty to a particular brand. 3. Usage Rate: segmenting a market based on how often customers use a product or service. 4. Benefits Sought: segmenting a market based on the benefits customers are looking for when purchasing a product or service.

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